World Cup V

In its first years, the annual World Cup was the league’s premiere event. The fifth incarnation was held on Randall’s Island in New York City on November 12-13, 2011. 94 college and high school quidditch teams from 27 states and four nations competed for the crowning title of World Champion. The event was part sports tournament and part festival, with nearly 15,000 spectators attending. The event logo was designed by another designer; I used that logo in the event’s website, program, and other materials, from on-site banners and signs to staff lanyards.

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In 2011, US Quidditch (then called the International Quidditch Association) had a logo, but no other branding. I developed a look and feel for USQ that I codified in brand guidelines and used throughout a variety of print and web materials, both designed by me and used by a team of volunteer designers.

I designed the second and third iterations of the organization’s website, in 2011 and again in 2014 for the rebrand from the IQA to US Quidditch. The new website design highlights the sport’s transition from a whimsical fantasy game to a sports league.

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Quidditch Quarterly

Quidditch Quarterly was a 60-page magazine that ran for five issues between Spring 2012 and Spring 2013. Article topics ranged from team and player profiles to gameplay strategy, recent events, tips for beginner and veteran players, and thoughtful features on current issues within the sport. I was the editor in chief and creative director, writing or assigning articles to a team of volunteers, editing them, and designing the magazine.

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QuidCon

QuidCon was the only convention devoted to the real-life sport of quidditch and ran for three years, in 2012, 2013, and 2014. As Program Director for QuidCon, I planned and managed each conference with a group of dedicated, talented volunteers and designed collateral and materials.

I designed the logos for 2012 and 2014; for all three years I created related identity systems and designed print and web materials. The QuidCon 2012 logo was my first logo design project.

Quidditch Turns Ten

To celebrate the sport’s 10th anniversary in 2015, I created a special edition 10th anniversary logo, social media campaign, and published a collectible coffee table book called Quidditch Turns Ten.

The book chronicles the rise of quidditch from the perspective of the organizers, players, and photographers who shaped the sport over its first decade. Quidditch Turns Ten is a hardcover, 10x13 inch 124-page full-color book, with gold foil on the cover and thick interior pages.